Growth consultancy · 10 years · LATAM / US

AI & Product Growth for
tech-based businesses.

We help founders and growth teams amplify what’s worth amplifying —
blending senior growth strategy, product analytics, and AI-powered automation into one system.

Cashea
Mirlo
Tecnologico de Monterrey
Ridery
Iunok
Cuddles
Meaningful
Sukarne

Growth amplifies.
It doesn’t fix broken messaging.

  • The Product: Does the product deliver undeniable value?
  • The Message: Does your value prop land in seconds, or does it need explaining?
  • The Funnel: Walk your own funnel as a stranger. Count the friction.
  • The Economics: Can your unit economics survive scale?

We fix foundations first, then build the engine, then scale.

01

Foundation

Stress-test product, message, funnel, and economics before investing in growth.

02

Engine

Analytics, experiments, and AI workflows connected into one compounding system.

03

Scale

Paid media, content, and lifecycle automation running on a foundation that holds.

Our Pillar Services.

01 Growth & GTM

Strategy and execution that scales.

We design and run the acquisition, activation, and retention playbook — so every dollar you spend attracts the kind of user you actually want.

  • User acquisition strategy (B2C and B2B)
  • Funnel and onboarding optimization
  • Performance marketing — Meta, Google, attribution, ROAS
  • Positioning, messaging, and value prop architecture
02 Analytics & Experimentation

Decisions driven by data, not intuition.

We instrument your product, define what to measure, and turn your data into decisions. Stop guessing which experiment to run next.

  • Product analytics (Amplitude, Mixpanel, GA4, Segment)
  • Experimentation frameworks and A/B testing
  • Cohort, funnel, and behavior analysis
  • Tracking plans and data governance
03 AI & Automation

Execute without engineering bottlenecks.

We build agents, workflows, and no-code tools powered by AI — so your growth team experiments at the speed the market demands.

  • AI agents for growth and marketing ops
  • No-code development (Lovable, Cursor, Firebase)
  • Automation (n8n, Make, Zapier)
  • Tracking and attribution automation

Who We Serve.

Consumer Apps & D2C

Acquisition, activation, and retention that compound.

SaaS & B2B

Product-led growth, sharpened with GTM rigor.

Marketplaces & Fintech

Two-sided growth, regulated constraints.

How You Can Work With Us.

Monthly retainer · 3-6 month commitment

We run growth with you.

Deep engagement. We embed with your team as your extended growth operation — running the full PGS across Foundation, Engine, and Scale. Weekly execution, monthly strategic reviews, shared ownership of outcomes.

Best for

Startups past PMF that need to build or rebuild their growth engine.

What founders say.

“An exceptional growth consultant who played a pivotal role in kickstarting Cashea’s growth strategy. Deep expertise, data-driven approach, and the ability to execute at speed. Beyond the technical expertise — a true partner.”

Pedro Vallenilla

Founder, Cashea

“Ale is top tier. I’ve worked with him on go-to-market strategies across multiple projects — both brand-new companies and growth-stage ones. Highly recommend him for any growth project.”

Rafael León

Founder, Mirlo.mx

“Always genuinely interested in participating as an integral part of the project. Undeniable passion for entrepreneurship and digital marketing. If you’re looking for someone who will tackle your project’s challenges with as much dedication as you — he’s the person to consider.”

Orlando Osorio

Founder, M8L

Alejandro Vásquez

Alejandro Vásquez

Founder & Principal Consultant

Meet Alejandro.

Ten years operating growth for startups across LATAM and the US. Performance marketing, GTM, analytics, and product adoption.

After a decade, a pattern became obvious: the companies that grew weren’t the ones spending more. They were the ones amplifying the right things. That’s why Thinklab exists.

40+ Startups partnered
3M+ Users scaled
$2M+ Ad budget managed
10 yrs LATAM + US

Ready to build a growth engine that compounds?