I CAN GO TO MARKET STRATEGY

Ican Canelo

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Instalaciones en los primeros 3 meses
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Dispositivos activos en los primeros 3 meses
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Sesiones realizadas en los primeros 3 meses

El reto

Lanzamiento al mercado de I Can la APP de entrenamiento del Canelo Álvarez junto a Amplemind
Proceso de validación de hipótesis
Reducción de costos de adquisición

LOS CONTRATIEMPOS

– COVID-19
– App’s de ejercicios gratuitas por la pandemia.
– Entrenamientos gratuitos en Instagram y Youtube

El Proceso

Aprendizajes

May, CEO

"I CAN is a project that has had ambitious goals since its inception, and as we were looking to find product market fit, the Thinklab team became an invaluable part of our core. The uncertainty brought about by the COVID pandemic shook deeply many industries and companies, old and new alike, but through hard work I CAN was able to navigate towards 5x our growth goals. This was only attained thanks to the tireless efforts and magnificent insights brought to us by Thinklab"

Cómo lo hacemos

market strategy icon

GO TO MARKET
STRATEGY

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MOBILE
ANALYTICS

performance marketing icon

PERFORMANCE
MARKETING

product development icon

PRODUCT
DEVELOPMENT

strategic icon

STRATEGIC
CONSULTING

STRATEGIC
CONTENT

Cómo lo hacemos

market strategy icon

GO TO MARKET
STRATEGY

mobile analytics icon

MOBILE
ANALYTICS

performance marketing icon

PERFORMANCE
MARKETING

product development icon

PRODUCT
DEVELOPMENT

strategic icon

STRATEGIC
CONSULTING

STRATEGIC
CONTENT

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